Keep off Rug

Streetwear culture is an important part of the history of fashion and interior design. The Off-White brand, founded by Virgil Abloh, is an important brand in the world of streetwear culture. Recently they launched a rug. It gained big popularity in the fashion and interior design industries. In this article, you will learn more about the “Keep Off” rug from Off-White, its materials, where to place it, how to choose it, how to clean it, its benefits, and the culture behind it.


Table of content:


What is the Off White Keep off rug

The quality of this rug is premium and was designed by a luxury fashion brand Virgil Abloh. The rug has the phrase “KEEP OFF” written in bold white letters. The rug is 100% made of polyamide, and its backing is made of a material that prevents splitting. 

It got popularity because of the style of its designs, which can blend streetwear and high fashion at the same time. We can easily confirm that off-white is one of the leading brands of this culture and has some collaborations with really important brands like Nike, Levi’s, and Ikea. 

All brands have their signatures, off-white wouldn’t be different, it includes diagonal stripes, quotation marks, and, mainly, the “X” logo.


Materials

As you read before, this rug is 100% made with polyamide. It is a synthetic fiber that is highly durable and resistant. This material is popular because it is known for being soft and strong. It is a good option for rug production because it is easy to maintain, being low maintenance - and rugs are something we don’t give this much attention to clean every time, so that’s a benefit.

The backing is made of a non-split material (latex).


Benefits of having it

Here are some benefits that this rug has:

  • It is made of high-quality materials; consequently, it is durable and long-lasting.
  • It is easy to clean and maintain, which makes it practical, mainly for people with a busy routine.
  • It is an excellent showcase for streetwear culture lovers.
  • It gives a personal touch to your room and home.


The culture behind this rug

The Keep off rug is a piece of culture and philosophy. The brand's objective is to give a sensation they are rebels and usually break the rules, so this rug with the phrase “keep off” is an excellent symbol of that. They think each of us, like the brand, must stand out with our individuality and have the spirit of nonconformity. The main goal is to make people feel brave enough to challenge norms and rules.

What made Off-White more popular than it was, was the collaborations with celebrities (artists, musicians…) and popular brands, which made the brand a solid cultural reputation. The sensation of bold style that off-white makes was embraced by lots of artists and celebrities around the world.

The rug is an excellent example of how the brand can quickly unite style and culture.


Curiosities about the rug

Here are some curiosities about this rug that you may not know:

  • The rug was presented in the brand’s Fall/winter 2020 runaway show;
  • The main inspiration for this rug was the sign “keep off the grass”;
  • The rug was released in several different colors, including black, white, yellow, and green;
  • The rug has been featured in several interior design blogs and magazines, including Architectural Digest and Elle Decor;
  • This rug is now a collector’s item and it is being sold for thousands of dollars on some reseller websites.


How to choose the Off White Keep off rug

The rug has a hefty burden of giving any room a different sensation and style. So knowing how to choose it is very important. If you want to give your room a bold sense, this may be the perfect one.

This is also perfect for lovers of streetwear culture who want to make their home an exhibition of this love using interior design. About the size of the rug, be sure it fits the space you want to put it in because it just has two sizes. 

As important as the size of it, you need to pay big attention to the color and style of the room it would be placed. It can fit great with a neutral room, transforming it into the center of attention and an eye-catching piece of art. In rooms with darker colors in the furniture and walls, it can provide a great contrast, mainly the written part “KEEP OFF”.

Here are some ideas of spaces you can place this masterpiece:

  • Living room: under a coffee table or close to the sofa are good options that can give an inviting sensation to the room.
  • Bedroom: the foot of the bed or in a corner can be great places that can give some texture to the room. It is not usual to put this rug in the bedroom; people usually put it in a place that the guests can see and appreciate.
  • Home office: under the desk or in front of a bookshelf can give some style to the space. It can make your office more inviting and a place comfortable to stay for hours. And, as a plus, it can be a great conversation starter.
  • Walls: Yes, that’s it! Of course, it is mainly used on the ground - not least because it’s a rug. But some streetwear lovers see it more as a piece of art than a rug, and how can we let people step on this art? So, using creativity, lots of people use it as a wall hanging. This creates a dimension to the rug and gives a different touch to any room. 
    • You can hang the rug with adhesive, hooks, rod pockets, mounting hardware, and other methods. But adhesive is always the easiest and more affordable option, and it can be removed without damaging the wall. Mounting hardware and rod pocket are more secure and stable but require more effort and installation.
    • It can be held in the living room, bedroom, home office, and anywhere else. If has some streetwear decor close to it, it can get even more stylish, for example, graffiti art, skateboard decks, posters…
    • Be careful with exposure to sunlight. You may want to avoid it because the rug can get wear of color. So you probably will need to give it more attention and maintenance to prevent dust on it.

To sum up, this rug is a masterpiece that can be placed wherever you want and it still gives your room style and personality. It gives your home more color, texture, comfort, and a touch of streetwear culture.


How to clean Keep off rug

Cleaning and maintaining the Off White Keep off rug is easy. The rug can be vacuumed regularly to remove dirt and dust. For stains, it is recommended to spot-clean the affected area using mild detergent and warm water. It is important to avoid using harsh chemicals or bleach on the rug as it can damage the fibers.