31 Ideas How to Style Your Living Room with Jute Rug

Apr 19, 2025

1. How to choose the perfect jute rug for your living room

Size and Shape

When choosing the size of a jute rug, I always consider the layout of the furniture and the proportions of the space. For a variety of options that suit different layouts and styles, browse our living room rug collection. If I want to place the rug under a coffee table, I make sure that the rug extends beyond the edges of the table and visually integrates the seating area. While spacious living rooms can be decorated with larger rugs that cover a wide area, I recommend a more compact option for smaller rooms. To ensure the rug fits perfectly, check our rug size chart for detailed measurements and guidelines.

In terms of shape, a rectangular rug is the most popular, as it fits easily with seating groups. However, I sometimes choose a circular rug for interest, especially in smaller spaces, or layer multiple rugs for added depth and dynamism in an interior.

Photo by @cottagerenovationcwmrhys

Weave and Design

Jute rugs can be woven loosely or tightly, which affects the final look of the rug. A loose, softer weave gives a warm, simple rustic feel. Whereas a denser, tighter weave gives a more solid, orderly impression suitable for more formal environments.

When it comes to patterns, I often opt for solid, natural-colored rugs for modern or Scandinavian interiors, and a subtly patterned rug for a more traditional or farmhouse design, giving it a classic feel. You’ll find more neutral rug ideas that suit a variety of styles here.

Photo by @scandi_uk

Best Jute rugs for your Living Room:

Tip: Press the "View in AR" icon on each Rug to view it in your Living Room

Color Tones

The natural jute material offers a wide range of shades from soft beige to warm golden or light brown tones. If I want to maintain a natural, organic feel, I leave the rug undyed. However, sometimes I opt for a dyed version or one blended with other fibers to add a subtle color accent. Such rugs add extra vibrancy to the colorful background of a room.

Photo by @liebs_hier

Our Favorite Colorful Jute rugs:

2. Styling Ideas with Jute Rugs in the Living Room

Modern Minimalism

If I want to create a clean, tidy space, a jute rug is the ideal base. Its natural tones go with neutral furniture, concrete shapes and minimal decor. It gives the interior a minimalist but cozy feel, see more neutral rug ideas for living rooms.

Photo by @i.like.it.tidy

12 Best Modern Minimalistic Jute rugs:

Rustic Charm

By combining the Jute rug with wooden furniture, warm earthy colors and natural elements (e.g. wicker baskets, ceramic vases), I create a rustic, earthy and very cozy atmosphere in which one feels relaxed.

Photo by Judith Lato

Layered Look

Sometimes I put a smaller, patterned Persian or modern, brighter-colored rug on top of the jute rug. This way, I get an interesting combination of textures and colors. In addition, this layering technique adds personality and interest to a space.

Photo by McGee & Co

Our Favorite Rug Layering combos with Jute rugs:

Coastal Vibes

To create a light, bright and fresh interior, I combine a jute rug with a pale white and blue palette, dried seagrass details and light, sheer fabrics. If you're considering expanding beyond jute, blue rugs are a versatile option for bringing a calm, coastal vibe into your space.

Photo by Christina Kim Interior Design

12 Best Jute rugs for Coastal Design:

3. Jute Rugs in Different Living Room Layouts

Small Living Rooms

In a small living room, a single, well-chosen jute rug is enough to visually unify the seating area and optically enlarge the space, giving a sense of order and lightness.

Photo by Erika Carlock

Open Floor Plans

When working with open spaces, I recommend to try to use a jute rug (or several) in order to define different functional areas. For example to separate a corner of the living room from the dining room or work area. This gives clarity and structure to the space.

Photo by Feather Hill Interiors

Formal Living Rooms

In a formal setting, with solid furniture, darker woods or even glossy details, I might opt for a more tightly woven jute rug. By doing that, I keep the elegance and give the living room an organic warmth.

Photo by Shalia and Sandi

4. See jute rug in your living room

I want to offer you the opportunity to see how a jute rug would look in your living room. Simply click here, upload a photo of your room and try out the different jute rugs virtually. This will help you choose the most suitable option before you make your final purchase decision!

Photo by Brit Arnesen

Gallery of Living Rooms with Jute Rugs

Here is a carefully curated gallery of high-quality photos showing the potential of jute rugs in a variety of interiors:

Examples of Jute Rug positioning: rugs under coffee tables, separating areas in open spaces, layering multiple rugs.
Matching with different furniture styles: modern, rustic, eclectic, seaside.
Shapes, textures and patterns: inspiration on how to match your rug design to your existing interior and create a distinctive, cozy living room décor.

Photo by @ninivinterior

Photo by Sara Ligorria-Tramp

Photo by Moana Filipe

Photo by Leonie Willems

Photo by Quefalamaria

Photo by Lulu and Georgia

Photo by Albany Park

Photo by Pure Salt Interiors

Photo by Rowabi

Photo by Julianne

Photo by thuy nguyen

Photo by Leonie